Angels and Tomboys Net Worth 2024 – A Story of Creativity and Resilience
Angels and Tomboys, the brainchild of young siblings Madison and Mallory Boyd, has blossomed into a recognized name in the personal care industry. Centered around fun, unique, and kid-friendly body sprays and lotions, the brand caters specifically to tweens and teens, filling a niche that most traditional beauty products overlook. Their entrepreneurial spark and captivating pitch on Shark Tank caught the attention of millions, including investors Mark Cuban and Daymond John.
By 2024, Angels and Tomboys net worth is estimated to be $260,000, showcasing a story of resilience as the company continues its steady growth. This biography dives deep into the inception, financial milestones, and strategic pivots that define the company’s path to success.
The Birth of Angels and Tomboys
A Fun and Empowering Concept
The foundation for Angels and Tomboys was laid in 2014 when Madison and Mallory Boyd, passionate and creative teenagers, wanted to create products that specifically resonated with kids. Their goal was simple yet impactful—design fragrances and lotions that were fun, creative, and safe for younger audiences.
With vibrant scents like “Lemonade Doughnuts”, “Monkey Fart”, and “Deep Fried Ice Cream”, the brand became a perfect blend of youthful imagination and practicality. Aimed at empowering kids to express their individuality, the product line has always kept inclusivity at its core, with the tagline “All Girls Are Created Equally Different.”
Their mother, Viara Boyd, played a critical role in launching the business. With her entrepreneurial background, Viara helped the young founders establish a strong baseline for operations.
The Shark Tank Opportunity and Investment
Making Their Mark
The Boyd sisters brought Angels and Tomboys to the national stage by appearing on Shark Tank in 2016. Seeking $55,000 for 20% equity, they pitched their business with confidence and charm. Though they faced skepticism from some Sharks regarding pricing and scalability, they impressed Mark Cuban and Daymond John, who offered $60,000 for a 33.3% stake.
This partnership was a defining moment. The exposure from Shark Tank significantly boosted their visibility, leading to a notable increase in website traffic and product sales.
Expansion Post-Shark Tank
After securing the deal, Angels and Tomboys used the investment to scale up operations. They transitioned from home-based production to a professional manufacturing facility in Atlanta. Additionally, the company opened its first retail store in Memphis, Tennessee, in 2018, further expanding its reach.
Financial Milestones
Historical Growth of Angels and Tomboys Net Worth
Year | Net Worth | Significant Milestones |
---|---|---|
2014 | $50,000 | Business is launched by Madison and Mallory Boyd |
2016 | $180,000 | Secured Shark Tank investment and national exposure |
2018 | $210,000 | First retail store in Memphis is opened |
2020 | $230,000 | Relaunch focuses on plant-based skincare products |
2024 | $260,000 | Sustained growth through online sales and new designs |
These milestones mark progress made despite challenges, such as increasing competition in the personal care niche and addressing market dynamics.
Sources of Income
1. Product Sales
The majority of Angels and Tomboys net worth comes from the sale of their unique body sprays and lotions. Items priced at approximately $12 per unit offer a decent profit margin despite production costs. Their products gained traction due to their vibrant branding and child-safe compositions.
2. Retail Success
The 2018 opening of their retail store offered an additional income stream and direct customer engagement. Snack items inspired by their fragrance flavors added novelty to their store offerings.
3. Online Presence
After some periods of dormancy, the company relaunched its website and social media presence in 2023. With the shift towards a plant-based skincare focus, the rebranding resonated with eco-conscious consumers, further boosting online sales.
Updated Breakdown of Angels and Tomboys Net Worth – 2024
Income Source | Estimated Contribution (USD) |
---|---|
Product Sales | $140,000 |
Retail and Pop-Up Shops | $70,000 |
Online Sales | $50,000 |
Assets, Business Strategy, and Market Presence
Assets
Angels and Tomboys operates as a modern, lean business. Their assets include the Atlanta-based production facility, a revamped e-commerce platform, and brand goodwill generated from their Shark Tank appearance.
Market Strategy
The brand adopts a direct-to-consumer (DTC) model, maintaining affordability while promoting creativity. Targeting tweens and teens gives them a unique audience often overlooked by larger competitors. The pivot to plant-based products in 2023 further adds relevance in the clean beauty space.
Physical Branding
With playful designs and dynamic packaging, the brand’s products remain highly appealing to younger demographics and their parents. The use of bright, engaging colors helps Angels and Tomboys stand out on retail shelves.
Latest News About Angels and Tomboys
- Plant-Based Evolution (2023) – The company shifted its focus towards plant-based skincare products, rebranding itself as an eco-friendly option for tweens.
- E-Commerce Growth (2024) – Improved online services have helped regain market share, with interactive campaigns targeting younger consumers.
- Retail Launch Plans (2024) – Discussions about reopening physical locations or pop-up experiences are reportedly underway.
FAQ About Angels and Tomboys Net Worth
1. What is the updated Angels and Tomboys net worth for 2024?
Angels and Tomboys net worth is estimated at $260,000 in 2024, reflecting slow but consistent growth.
2. How did Angels and Tomboys gain recognition?
The brand gained visibility after its Shark Tank appearance in 2016, where it secured a $60,000 investment from Mark Cuban and Daymond John.
3. What products do Angels and Tomboys sell?
The brand offers vibrant body sprays and lotions targeted at teen and tween girls. Their products now also include plant-based skincare items.
4. Are Angels and Tomboys products available in stores?
Currently, the brand operates primarily through online sales but may revisit retail footprints and pop-ups in the future.
5. Who founded Angels and Tomboys?
The brand was founded by siblings Madison and Mallory Boyd, with the support of their mother, Viara Boyd.
Biography Table
Attribute | Details |
---|---|
Founders | Madison Boyd, Mallory Boyd |
Year Established | 2014 |
Industry | Personal Care |
Net Worth (2024) | $260,000 |
Key Products | Body sprays, Plant-based lotions |
Notable Investors | Mark Cuban, Daymond John |
Final Thoughts
The story of Angels and Tomboys is one of innovation, resilience, and empowerment. With their roots in Memphis and national recognition through Shark Tank, they’ve navigated challenges to establish themselves in a competitive market. Angels and Tomboys net worth 2024 is a testament to their entrepreneurial persistence and the enduring childlike joy embedded in their products.