Delighted By Hummus Biography and Net Worth Analysis
Delighted By Hummus was an innovative brand that sought to redefine snacking by introducing dessert hummus to the market. Founded by entrepreneur Makenzie Marzluff in 2015, the brand quickly gained attention for its healthy, vegan, and gluten-free dessert dips made from chickpeas. Marzluff’s creative twist on the classic Middle Eastern dish delighted health-conscious consumers and dessert lovers alike. Despite a strong start and appearances on major platforms like Shark Tank, the company faced significant challenges. This detailed account explores the rise and fall of the trailblazing brand while analyzing Delighted By Hummus net worth over time.
The Birth of a Revolutionary Snack Idea
Makenzie Marzluff, a young entrepreneur with a background in running a smoothie bar in Arizona, came up with the idea for dessert hummus during a Super Bowl party. She created a chickpea-based dip flavored like cookie dough, which became a surprise hit among the guests. Inspired by its reception, she began experimenting with other dessert flavors, eventually developing a full line that included brownie batter, vanilla bean, snickerdoodle, and mint chocolate chip.
By 2015, Delighted By Hummus was officially launched, with its products being sold at local farmers’ markets and regional grocery stores. The company marketed itself as a guilt-free indulgence, highlighting its health benefits, including being low in sugar, vegan, and non-GMO.
Early Achievements and Shark Tank Appearance
National Recognition
By the time Makenzie Marzluff pitched her idea on Season 9 of Shark Tank, Delighted By Hummus had already made waves. The brand had achieved $1 million in sales within 13 months and was stocked in over 1,200 stores, including major retailers such as Whole Foods and Target. Marzluff’s pitch to the Sharks was to secure $600,000 for a 12% equity stake, valuing her company at $5 million.
The Shark Tank Deal
During the pitch, the Sharks were impressed by the unique concept, delicious flavors, and Marzluff’s passion. However, some expressed concerns over the valuation and her ability to handle large-scale operations. Ultimately, Mark Cuban offered her $600,000 for 25% equity, which she accepted.
Despite the promising deal, it ultimately fell through, as no formal agreement was signed after the show. However, the brand’s national exposure on Shark Tank boosted sales and brought in significant consumer interest.
Delighted By Hummus Net Worth Over the Years
Though Delighted By Hummus showed great promise, challenges in branding, competition, and market positioning eventually led to the company rebranding and ceasing operations. Here is a breakdown of Delighted By Hummus net worth through the years.
Historical Net Worth Table
Year | Estimated Net Worth | Key Financial Milestones |
---|---|---|
2015 | $20,000 | Initial investment from Marzluff and family |
2016 | $1 million | Regional success and entry into retail stores |
2017 | $5 million | Featured on Shark Tank, sales hit $1 million |
2019 | $2.4 million | Rebranded as Delighted By Desserts |
2022 | $200,000 | Online-only sales; decline in market presence |
2024 | $0 | Ceased operations due to market challenges |
Updated Net Worth Analysis
Despite initial buzz and innovation, competition from big brands like Sabra and logistical issues impacted the company’s trajectory. By 2024, Delighted By Hummus was no longer operational, though founder Makenzie Marzluff remained optimistic and active in the entrepreneurial space.
Income Sources
1. Retail and Supermarket Sales
During its peak in 2017, Delighted By Hummus was sold in over 1,200 stores across the nation. Notable retailers included Whole Foods, Target, and Publix. Grocery store partnerships formed the majority of the company’s initial income.
2. Online Sales and DIY Kits
After rebranding as Delighted By Desserts in 2019, the company shifted its focus to online direct-to-consumer sales. The line included DIY dessert hummus kits and other vegan dessert products. This pivot aligned with changing consumer behaviors during the COVID-19 pandemic.
3. Brand Partnerships and Media Coverage
The company gained additional revenue from exposure in media outlets like Cosmopolitan and Oprah Magazine. Appearances on shows like LIVE with Kelly also drove interest and sales.
Assets and Lifestyle
Business Operations
At its height, Delighted By Hummus operated out of a manufacturing facility in Bozeman, Montana. The transition to online operations in 2021 was part of a cost-cutting measure to adapt to declining retail sales.
Founder’s Ventures
Makenzie Marzluff continued to explore other business opportunities following the closure of Delighted By Hummus. She co-founded Request Bar, a plant-based protein bar company, and Kakao Drinking Chocolate, a nonprofit that supports sustainable cacao farming.
Though these ventures are unrelated to dessert hummus, Marzluff leveraged her experience and passion for health-conscious products to establish new enterprises.
Latest News on Delighted By Hummus
By 2024, the lack of updates on the company’s social media accounts and inactive website confirmed its shutdown. Nevertheless, Marzluff remains a visionary entrepreneur. She has shifted her focus toward sustainable and ethical food products. Her book, “How to Lead a Badass Business from the Heart,” published in 2020, outlines her experiences and advice for aspiring entrepreneurs.
FAQ on Delighted By Hummus Net Worth
Q1. What was Delighted By Hummus net worth at its peak?
A1. Delighted By Hummus reached an estimated net worth of $5 million in 2017, after its successful appearance on Shark Tank.
Q2. Why did Delighted By Hummus shut down?
A2. Competition from larger brands like Sabra and operational challenges leading to declining sales were key factors in the company’s closure.
Q3. What happened to the founder, Makenzie Marzluff?
A3. Makenzie Marzluff continues to run other ventures, including Kakao Drinking Chocolate. She remains active in sustainable food production.
Q4. Are Delighted By products still available?
A4. No, Delighted By Hummus and its successor, Delighted By Desserts, ceased operations in 2024.
Bio Table
Name | Delighted By Hummus |
---|---|
Founder | Makenzie Marzluff |
Founded | 2015 |
Peak Net Worth | $5 million (2017) |
Status | Ceased operations (2024) |
Main Product | Dessert hummus (vegan, gluten-free) |
Closing Thoughts
The story of Delighted By Hummus is one of innovation, ambition, and resilience. While the brand ultimately faced insurmountable challenges, its impact on the dessert hummus market cannot be understated. Delighted By Hummus net worth symbolizes the highs and lows of entrepreneurship, serving as a lesson for future disruptors in competitive industries.